Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

This Film Producer is Barking Up The Right Trees

Friday, May 16, 2008

Beverly Hills ChihuahuaRecently I reported that film producer Todd Lieberman's (C'95, AEPi, Mask & Wig) will be producing a new guidance counselor film for Disney and is currently in Boston shooting 2 back to back films with some big stars

Now a new fun promo video just got released on the web promoting Todd's next new movie, Beverly Hills Chihuahua.

The plot of this film is as follows:
"A pampered Beverly Hills Chihuahua named Chloe (voice of Drew Barrymore) finds herself accidentally lost in the mean streets of Mexico without a day spa or Rodeo Drive boutique anywhere in sight. Now alone for the first time in her spoiled life, she must rely on some unexpected new friends including a street-hardened German Shepherd named Delgado (voice of Andy Garcia) and an amorous pup named Papi (voice of George Lopez) to lend her a paw and help her to find her inner strength on their incredible journey back home."
The interesting part of this is how producers like Todd (and Dave Baronoff (C'99, L'02, AEPi, Mask and Wig)) are using the web to create viral videos to help promote their films.

UPennUPennWatch Todd's Beverly Hills Chihuahua viral video!


UPennWatch the Beverly Hills Chihuahua full trailer


Other Penn Producers

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READ MORE - This Film Producer is Barking Up The Right Trees

CoverBoy: Recognized for his Monster of a Campaign

Wednesday, April 30, 2008

A couple of months ago one Penn alum was featured on the cover of a popular magazine and now news of another alum on a magazine cover.

Dave Baronoff (C'99, L'02, Mask and Wig)
was selected by Ad Age magazine (leading advertising/media industry publication) for their Digital-A List for running a top 10 digital campaign. Dave has been recognized for developing the viral online marketing campaign for the Cloverfield movie.

Read the article here to find out how he generated worldwide excitement for the film!

Learn more about Dave and his journey in Hollywood.
(great for anyone considering a career change or career in Hollywood)

Check back tomorrow to see how Dave is helping us with our May Contest!
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READ MORE - CoverBoy: Recognized for his Monster of a Campaign

Tuesday Tips: Advice for an Undergrad Looking for a Job in Entertainment Marketing (Los Angeles)

Tuesday, March 25, 2008

Melisa Kirkup and Ashley Berger(l to r:) Melisa Kirkup (C'01) & Ashley Berger (C'06)

The other day I got an email from undergrad senior Ryan Townsend (C'08) who was interested in moving out to Los Angeles to pursue a career in Entertainment Marketing and/or Publicity.

Penn alumni Melisa Kirkup (C'01, Universal Marketing) and Ashley Berger (C'06, Warner Brothers Marketing) chimed in with some good tips regarding job searching and answering the #1 question most LA bound undergrads have: "Can I secure a job in Los Angeles before moving out there?"

Click here to read their helpful advice to Ryan! (and/or submit your own!)

Be sure to check out my other Entertainment related Tuesday Tips!

Three days left to enter our March contest: My Mugs for Yours!


Did you like this article? You can get the latest articles at DuelingTampons.com in your email inbox each afternoon by entering your email address below. Your address will only be used for mailing you the articles, and each one will include a link so you can unsubscribe at any time.


See which Penn undergrads and alumni are registered on DuelingTampons.com

Check out our 800+ Penn videos

Add yourself to our facebook, friendster and/or myspace profiles!

Submitting a story to Dueling Tampons: What you need to know...

READ MORE - Tuesday Tips: Advice for an Undergrad Looking for a Job in Entertainment Marketing (Los Angeles)

Love Week: He's Got Her Number (Exclusive!)

Monday, February 11, 2008

To start "Love Week" off on DuelingTampons.com, this morning we covered a Penn related story on TV.

Now I've got some more Penn "love" related news coming to theaters this Thursday ...plus an exclusive film clip thanks to another one of our Penn alumni!

Click here for more!

Don't have plans for Valentine's Day yet?

Why not catch Elizabeth Banks' (C'96) new romantic comedy Definitely, Maybe? The film comes out on Valentine's Day and looks to be a winner.

This momma drama-dy has Abigail Breslin (Little Miss Sunshine) trying to figure out who her mother is from the three women her father (Ryan Reynolds) once dated. Liz Banks plays one of the three girlfriends.

Check out this exclusive scene starring Ryan Reynolds and Liz Banks!
(A special thanks for the clip to Melisa Kirkup (C'01, Pennfest Music Chair), manager of Media Promotions at Universal)

More about the film here

Check out all my posts from the DuelingTampons' "Love Week" series


Did you like this article? You can get the latest articles at DuelingTampons.com in your email inbox each afternoon by entering your email address below. Your address will only be used for mailing you the articles, and each one will include a link so you can unsubscribe at any time.


READ MORE - Love Week: He's Got Her Number (Exclusive!)

 
 
 

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